‘07 Digital Agency Report Cards. Ringtones.

Revenue up 20% to $312 million. Won: Samsung, Miller, Sara Lee, Saturn. Lost AT&T Wireless (digital media).

Creative B- Creativity and Digitas were never interchangeable, yet mechanism has peaceably improved imaginative chops. It worked with AOL and HBO to sire “The Smart Show,” an amusing Web series for Holiday Inn Express that follows a man and woman on the watch for interesting people, places and things while on a cross-country road trip. Webisodes won’t receive an Oscar but are solid branded content. A refresh of GM.com made corporate situate more approachable via use of inspirational photography and clean interface with links to GM nameplates.

Emerging Media C+ Digitas took American Express into unheard of territory with “The Members Project,” an aspiring program launched in May to tap into crowdsourcing. Digitas created coil on consumer-generated content, asking for submissions for projects to improve our quality of life. Site attracted over 7,000 ideas, and American Express cardholders voted a safe-drinking-water launch as winner. Digitas also led Astra-Zeneca into its win social marketing by building community site for breast-cancer survivors. Management B- Digitas turned in well-constructed financial performance in 2007, making Publicis CEO Maurice Levy’s $1.3 billion flutter that the agency will be digital engine of the holding following look feasible.

First year under Publicis brought several changes. Digitas CEO David Kenny took hint role in shaping digital strategy of Publicis. He elated Laura Lang to CEO of Digitas USA, with Alan Rutherford recruited from Unilever to prospect Digitas Global. Acquired French digital firm Business Interactif (June) and CCG in China (July).

Through a restructuring, Digitas gained Modem Media’s service in London. It also combined its healthcare accounts with Medical Broadcasting Corp., the interactive healthcare against bought in April.

Kenny launched Prodigious Worldwide, an outsourced digital-production arm for Publicis agencies. Comments After a year of getting its build in place, Digitas is game to affirm whether it can serve as fulcrum of Publicis’ digital strategy. Lang is homing in on Digitas moving beyond its direct-response roots to imagine agency that can lead with ideas for building brands.

But it still must prove it can devise the big idea that can be executed in several channels.

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